How Substack made a liar out of me.
Ok, so that part where I said there wouldn't be another Hungry post for the rest of 2023? Yeah, that was a mistake, and I blame it entirely on bad timing because after I sent out the post on Friday, a story was shared with me that would have completely changed my view of some things I shared in the message. Let's talk about it. On Friday, Business Insider shared a reaction post to another article written by The Atlantic earlier in the month about Substack's tolerance of extreme right-wing and pro-Nazi content. Then co-founder Hamish McKenzie shared this post because of the backlash: The gist is that McKenzie says they don't want to inhibit free speech, but they're also taking profit from these extremist accounts. Substack's position is a bad take, and I cannot support it. This is problematic for me for a few reasons.
That last one hurts the most because as much as I want to support other creatives, I don't want to give Substack any extra juice right now, at least until they see the error of their ways and stop allowing extremists to earn from the platform. Going forward, these are the steps I'm taking to rectify the problem and fill the gaps left behind by my self-dismissal from Substack.
That last one is a doozie because I had such a good plan, and now I have to rethink it all. This is the biggest issue whenever we plant our crops in someone else's field. The difference with Substack, as opposed to other platforms, is that we control our content and who we share it with, which I suppose is the core part of the problem—bad actors sharing harmful content with no filter. The AlternativesWhen I shared my view on this topic with people on Threads, some asked what I would do next. The Hungry will remain on ConvertKit as it has since August. Still, I won't be using it for my personal blog/newsletter because I wanted to share a more stripped-down and streamlined process for others who are intimidated or skeptical of starting their newsletter. A few people asked about using platforms like Shopify, Wix, or Squarespace for their blogs and newsletters. There is no problem using those platforms for blogging, but it's important to note that you will likely not get any organic traffic to your posts. You will need to drive people to your blog, and since social media hates external links, the best way to get people to your blog is an email list. Shopify has integrated email marketing capabilities, but it's very lean on functionality. Also, from my personal experience, my read-through rates were absolutely abysmal. Any message that got over 15% read-through was a miracle. I don't know much about Wix, and it's been a long time since I've used Squarespace, but I can imagine if they have the same type of situation as Shopify, they will also suffer from terrible read-through rates. I attribute this to the fact that they do not put a lot of energy into the technology, whereas the platforms listed below make it their main priority and have better ways of getting user's emails read. These are some alternatives I'm looking into:
I am grateful I started my alternate journey with ConvertKit earlier this year because it would have been one helluva hustle to get myself a new home in the middle of a holiday. I'm starting to love the platform, and if you ever have questions about it, hit me up. On that note, I'm sorry to bring sad post-Christmas tidings a day after the celebration. The new year is coming, and I'm happy to share a fresh outlook on life. Best wishes to you and yours. Cheers, Dave |